February 4, 2021
You hopefully already know that creating excellent and high-quality content on your website is essential for SEO purposes and for conversions of visitors into leads and, ultimately, customers.
What you might not know is that if you are a local business and you are trying to attract local customers, the types of content you need to create are different. By different, we mean different than the sorts of content a company that operates nationally or globally might publish on its website.
On that note, what we often come across is a local business that has a great product or service that local customers adore, but when you look online, their website and content try to make it look like they are a bigger outfit than Apple.
Now, there is nothing wrong with having the ambition to grow your business as big as possible, nor is it wrong to make your website look as professional as can be. However, when your audience is a local one, apart from answering the questions they ask on Google, you want to be speaking to them via your content, not a global audience that might not even know your town or city exists.
So, let us look at the sorts of content you should be creating for your local business, and more importantly, how content that resonates with the local audience is more likely to turn them into your paying customers and clients.
Here are a few of the main types of local content you should consider using on your website.
