Two Guys Software – Page 3 – Online Business Marketing

Web Design For Beginners

November 8, 2015

If you have your own business or simply want to have your own website to reach out to prospective customers you need a great website. Your potential customers or clients want to see you on the net.

You do not need to be an expert at designing websites to start off. You need to just be aware of three things; using HTML, registering for a domain name and finding a service to host your new website design.

The first thing that the website needs is a domain name. A domain name is nothing but the address for your identity on the Internet. For e.g www.google.com, is the domain name for the search engine by Google. Your domain name has to be registered for a certain period of time. The name that you decide should be such that it easily identifies with your company name or product that you are selling or the purpose of the website.

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Digital News

10 Tips on What Makes a Good Investor

February 20, 2013

If you’re seeking start-up funding for your web business or continuing financial sharing to help it grow, you’ll be interested in this in-depth discussion on “10 Views On What To Look For In An Investor” over at Read/Write.

The answers contain a few surprises, but all of them also illuminate some marketing strategies. For instance, one person values networking – she will always “consider the connections that an investor (or anyone else) can bring to the table over anything else.” All of these are refreshing takes on philosophies of business. (Is that even a thing?). (more…)

Digital News

Skepticism About Internet Marketing News

September 5, 2012

This post by marketing strategist B to B points out that bad research proliferates online and gives you a much-needed pointer on how to sort the correct information from the mirages. We love this quote: “…where statistics are plentiful but facts are elusive.” Yes, it is true, many marketers out there seem to be able to draw whatever conclusion they want to from any set of data. The industry contains a great deal of spin and hype, and very few people calling it out. For web entrepreneurs, be at least a little bit skeptical and do some research before just giving anybody your marketing dollars. (more…)

Web Design

An Excellent Web 2.0 Design Guide

May 22, 2012

I know, many of you in web design have been saying “If I hear ‘Web 2.0‘ again, I’m going to barf!” We’re all sick of it, but if you work in web design, you have clients coming to you asking to make their sites “web 2.0?. You might as well have one agreed-upon standard for getting it right.

That’s just what this guide does. Very complete and yet easy to scan, it touches on every aspect from layout to logos, setting down once and for all what exactly Web 2.0 is and what it is not. It uses lots of examples and spots trends you probably didn’t even notice.

Online Marketing

Fascinating Number Crunching On Twitter CTR

March 5, 2012

Get ready to take some notes, because Search Engine Journal has a few charts up showing stats on Twitter click-through rates. Most of it won’t be too surprising to you – best time for traffic is on the weekend and in the afternoon.

Some of it is puzzling. Tweets with adjectives, for instance, as opposed to verbs and adverbs, seem to do worst of all in CTR. Perhaps instead of tweeting “our new, improved line of Western snakeskin boots”, you could say “check out these boots, they’re made of snakeskin”. See, one’s a description, and one’s a call to action where the boots have a dynamic role. Or something like that. Are we doing this right?

For experts in optimisation techniques, read more here SEO .

Web Design

Make A Magnetic Design Portfolio

September 1, 2011

If you’re like most web designers, you let your portfolio get stagnant after awhile. Are you feeling a pang of guilt while reading this? Sure, we know how it goes. At first, you pour all of your creative energy into your portfolio, taking a whole week or two getting it just right. Then, when the work pours in, you get so busy with clients that you forget the portfolio exists. Then one day you take a look at it, and it’s outdated.

Rule of thumb: Anything you design in the tech world will always appear, in retrospect, to have the shelf life of a banana.

Mashable offers 10 Ways to Make Your Design Portfolio More Appealing to Employers. While the advice seems pretty basic (“Choose the Right Hosting” – What were we doing before, spray-painting it on the wall?), it’s a good refresher course in connecting with potential clients – and of course, Mashable picks examples of cutting-edge designs.

A bonus buck while we’re on Mashable: 17 Web Resources for Improving Your Design Skills.

Online Marketing, SEO

Don’t Panic – Whether You’re Hitch-hiking the Galaxy or Optimizing a Website

June 1, 2011

We love posts like this that explore the human side of computer-human interactions. In Clients Who Panic – Tips on Calming Their Nerves, some deep Zen is offered to combat the nervous feeling that search engine spiders and other websites are plotting against you.

Because, they are, you know! While you sleep, other webmasters around the globe are spending the night whittling away at your PageRank… they wants it for themselves, the greedy hobbitses…

Those sudden drops in the rankings especially leave an acid pit in your stomach. But the fact is, Google keeps its algorithms secret, and as long as the process is closed, there’s going to be some anxiety. Anyway, changing site rankings are just a fact of life in the SEO game. That’s kind of also why it’s such a fascinating business.

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Digital News

Adapting to the Digital Age

February 28, 2011

Read-Write Web has a characteristically well-thought-out post about the new world of thinking digitally instead of physically. You can particularly appreciate the part about computer-phobia.

Who among us, working in a tech-related field, has not had an acquaintance who waved away our computer-jargon with the retort “I don’t understand computers!” Or gotten a phone call from a relative late at night, who needed help with their home computer?

At the same time, software engineers, web designers, and graphics artists seem to be at a loss when it comes to dealing with the physical world. A great programmer is stumped when their car stalls, a brilliant web designer will have their website in perfect order while their desk is buried under three feet of junk, and many IT professionals tend to let their health go, developing the expanding waistline and fluorescent-lighting complexion that goes with spending all your time in a cubicle or a server room.