Fascinating Number Crunching On Twitter CTR

Get ready to take some notes, because Search Engine Journal has a few charts up showing stats on Twitter click-through rates. Most of it won’t be too surprising to you – best time for traffic is on the weekend and in the afternoon.

Some of it is puzzling. Tweets with adjectives, for instance, as opposed to verbs and adverbs, seem to do worst of all in CTR. Perhaps instead of tweeting “our new, improved line of Western snakeskin boots”, you could say “check out these boots, they’re made of snakeskin”. See, one’s a description, and one’s a call to action where the boots have a dynamic role. Or something like that. Are we doing this right?

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