SEO – Two Guys Software

What Content Should I Publish For A Local Audience?

February 4, 2021

You hopefully already know that creating excellent and high-quality content on your website is essential for SEO purposes and for conversions of visitors into leads and, ultimately, customers.

What you might not know is that if you are a local business and you are trying to attract local customers, the types of content you need to create are different. By different, we mean different than the sorts of content a company that operates nationally or globally might publish on its website.

On that note, what we often come across is a local business that has a great product or service that local customers adore, but when you look online, their website and content try to make it look like they are a bigger outfit than Apple.

Now, there is nothing wrong with having the ambition to grow your business as big as possible, nor is it wrong to make your website look as professional as can be. However, when your audience is a local one, apart from answering the questions they ask on Google, you want to be speaking to them via your content, not a global audience that might not even know your town or city exists.

So, let us look at the sorts of content you should be creating for your local business, and more importantly, how content that resonates with the local audience is more likely to turn them into your paying customers and clients.

Here are a few of the main types of local content you should consider using on your website.

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Online Marketing, SEO

3 Ways To Improve Your Search Engine Ranking For Free

February 1, 2020

These days, it has become somewhat mystifying to many people as to how to rank highly in the organic search engine results. Previously it was relatively straightforward and required only relevant content, some quality backlinks and some navigational structure.

Things have become a little more complex with various search engine algorithm updates which are taking place on an almost weekly basis now. Many webmasters and business owners have found that their sites have dropped off the rankings but can not figure out why.

Quality of Content
According to Perth-based SEO experts, SEO Perth Experts, quality matters more than quantity. The days of creating a new page for every minor keyword are long gone. Today, the focus is on relevance and quality. A handful of well-written pages that target a range of relevant keywords and topics will offer far greater long-term benefits than hundreds of low-quality, keyword-stuffed pages.

People are more likely to naturally link to high-quality, useful content, and these organic links are highly valuable for improving your rankings—usually at no extra cost, as people link to your content because they find it helpful or want to recommend it. The good news is that producing fewer, high-quality pages costs no more than churning out a large volume of low-quality content.

Go Social
There is no doubt that links and “chatter” from social media has an impact on search engine rankings. People are finding websites through sites like Facebook,

Twitter and Google Plus in increasing numbers and the search engines can not ignore this. Think of social media as a sort of voting system; each time your links are shared or clicked through, this can have a positive impact on your search engine ranking.

Be Mobile Friendly
Unless your website can be easily and fully accessed on mobile devices, you are missing out on a huge chunk of your audience, as more and more people access the web from their mobile device. The time that someone stays on your site can be a ranking factor, so having those mobile users quickly click away as they see your site does not function on their device can result in a negative effect on your organic search engine rankings in the short and long term. Whilst nobody knows exactly what factors are used to determine the search results, these are some of the most basic and necessary points that any site owner or webmaster should keep in mind in order to have a good chance of ranking well in the big search engines like Google, Bing and Yahoo.

SEO

Why Do I Need To Make Sure My Law Firm Has A Google My Business Listing?

June 22, 2018

Google My Business is an extremely useful tool that lawyers and law firms should be making use of. It is free, easy to use, and it allows you to manage some aspects of your online presence. It allows you to manage your Google Maps listing, to change some things about how you appear in search results, and get a SEO boost while you’re at it!

Now, if you don’t already have a Google My Business listing for your law firm, then you need to get one as soon as you can. Some of the main benefits of listing your firm include:

You Can Interact With Clients

SEO companies advise that if you perform a business-related search with Google, you will notice that you can see reviews and an average rating alongside most businesses. Creating a Google My Business listing allows clients to leave reviews for you, and it allows you to respond to these reviews.

These reviews can be a great source of information. You can use them to understand what sort of things you do well, and to identify areas that perhaps need improvement. You can also post photos related to your firm, which has been shown to result in more clicks through to business websites.

You Can Manage Your Firm’s Information

Google My Business also allows you to manage exactly what information Google shows people when they find you in Maps or via a search. You should make sure that things like your working hours, contact information, website, and street address are up to date and readily visible.

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Online Marketing, SEO

Don’t Panic – Whether You’re Hitch-hiking the Galaxy or Optimizing a Website

June 1, 2011

We love posts like this that explore the human side of computer-human interactions. In Clients Who Panic – Tips on Calming Their Nerves, some deep Zen is offered to combat the nervous feeling that search engine spiders and other websites are plotting against you.

Because, they are, you know! While you sleep, other webmasters around the globe are spending the night whittling away at your PageRank… they wants it for themselves, the greedy hobbitses…

Those sudden drops in the rankings especially leave an acid pit in your stomach. But the fact is, Google keeps its algorithms secret, and as long as the process is closed, there’s going to be some anxiety. Anyway, changing site rankings are just a fact of life in the SEO game. That’s kind of also why it’s such a fascinating business.

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