Online Marketing – Two Guys Software

What Content Should I Publish For A Local Audience?

February 4, 2021

You hopefully already know that creating excellent and high-quality content on your website is essential for SEO purposes and for conversions of visitors into leads and, ultimately, customers.

What you might not know is that if you are a local business and you are trying to attract local customers, the types of content you need to create are different. By different, we mean different than the sorts of content a company that operates nationally or globally might publish on its website.

On that note, what we often come across is a local business that has a great product or service that local customers adore, but when you look online, their website and content try to make it look like they are a bigger outfit than Apple.

Now, there is nothing wrong with having the ambition to grow your business as big as possible, nor is it wrong to make your website look as professional as can be. However, when your audience is a local one, apart from answering the questions they ask on Google, you want to be speaking to them via your content, not a global audience that might not even know your town or city exists.

So, let us look at the sorts of content you should be creating for your local business, and more importantly, how content that resonates with the local audience is more likely to turn them into your paying customers and clients.

Here are a few of the main types of local content you should consider using on your website.

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Online Marketing

How Entrepreneurs Can Avoid Social Media Liability

August 16, 2020

Every small or big entrepreneur is aware of how their company can grow by monetizing the valuable digital marketing medium – Social Media. Today, it has become one of the main marketing tools for the growth of a company because it offers a superior potential to generate leads and improve rate of investments (ROI). However, social media imposes legal implications, too. Therefore, it becomes important to avoid mistakes that could lead to a lawsuit against you and ruin your company’s image.

One thing that is pretty obvious is that no matter how big the social implication would be with the use of social media, it does not outweigh its benefit, and hence people continue to stick to it. Here below are three legal tips that will help you stay away from lawsuits.

Alertness

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Online Marketing, SEO

3 Ways To Improve Your Search Engine Ranking For Free

February 1, 2020

These days, it has become somewhat mystifying to many people as to how to rank highly in the organic search engine results. Previously it was relatively straightforward and required only relevant content, some quality backlinks and some navigational structure.

Things have become a little more complex with various search engine algorithm updates which are taking place on an almost weekly basis now. Many webmasters and business owners have found that their sites have dropped off the rankings but can not figure out why.

Quality of Content
According to Perth-based SEO experts, SEO Perth Experts, quality matters more than quantity. The days of creating a new page for every minor keyword are long gone. Today, the focus is on relevance and quality. A handful of well-written pages that target a range of relevant keywords and topics will offer far greater long-term benefits than hundreds of low-quality, keyword-stuffed pages.

People are more likely to naturally link to high-quality, useful content, and these organic links are highly valuable for improving your rankings—usually at no extra cost, as people link to your content because they find it helpful or want to recommend it. The good news is that producing fewer, high-quality pages costs no more than churning out a large volume of low-quality content.

Go Social
There is no doubt that links and “chatter” from social media has an impact on search engine rankings. People are finding websites through sites like Facebook,

Twitter and Google Plus in increasing numbers and the search engines can not ignore this. Think of social media as a sort of voting system; each time your links are shared or clicked through, this can have a positive impact on your search engine ranking.

Be Mobile Friendly
Unless your website can be easily and fully accessed on mobile devices, you are missing out on a huge chunk of your audience, as more and more people access the web from their mobile device. The time that someone stays on your site can be a ranking factor, so having those mobile users quickly click away as they see your site does not function on their device can result in a negative effect on your organic search engine rankings in the short and long term. Whilst nobody knows exactly what factors are used to determine the search results, these are some of the most basic and necessary points that any site owner or webmaster should keep in mind in order to have a good chance of ranking well in the big search engines like Google, Bing and Yahoo.

Online Marketing

Why is LinkedIn The Best Social Media Platform For Lawyers?

March 11, 2019

Top SEO company, Slinky Digital tell us that it doesn’t matter who you ask – anyone with a little bit of experience around digital marketing and digital strategies for lawyers will tell you that LinkedIn is definitely the most important social media strategy for lawyers to be active on. In fact, a lot of people would argue that it’s not worth lawyers wasting their time on other social media platforms (except for a business page on Facebook of course).

Almost all lawyers are on LinkedIn now. Many actively post content and network with potential clients and other lawyers. Let’s have a look at why LinkedIn is so popular among lawyers and who you should definitely create a profile if you haven’t already.

LinkedIn is a network of professionals

Family Lawyers Perth already know that the simple truth is that LinkedIn is a network of professionals including other family law professionals. It’s basically a social media platform which lets business people connect with both other like minded business people and with people who are offering services that they are searching for.

This means that – out of the over 600 million people who now use LinkedIn – there are plenty of people out there who are searching for the services of an experienced lawyer or a source of online business advice. If you can learn how to use it to its maximum potential, LinkedIn could become one of your most valuable resources as a Family Lawyers Perth.

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Online Marketing

Is Paid Social Media Marketing Effective For Law Firms?

October 19, 2018

When done right, social media marketing for lawyers can be effective. However, if you’re not careful, paid social media marketing can suck money out of your pockets, offering little return on investment and taking up a lot of your time.

Free social media marketing – such as creating and managing a Facebook page – is a must for law firms and other businesses throughout the world. However, is paid social media marketing worth it for law firms? Or are you really just wasting your money?

Let’s have a look at some of the pros and cons:

Pros & Cons Of Paid Social Media Marketing

Pros:

Paid social media marketing for law firms has plenty of positive aspects. When done right, it can work. Some of the pros of using paid advertising on social media include:

You will have the chance to reach huge numbers of people. A huge percentage of the world’s population is on social media.
You can target your marketing by things like location and age, letting you choose quite a specific audience for your ads and promoted posts.
Paid social media marketing can help you gain more page followers, increasing the effectiveness of the rest of your social media marketing efforts.

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Online Marketing

3 Tips to Start Successful Google AdWords Campaign in 2018

January 11, 2018

Google AdWords is one of the best advertising platforms available in the digital realm right now. It is capable of catering to both big and small businesses and allows them to put forth their products and services to the potential customers within a few hours time!

Google AdWords is a versatile platform and if you have been using it, you might have an idea of exactly how varied the settings and targeting options can be. It is due to this very versatility that it can be a useful tool for all kinds of businesses. For some who are new to it, using the platform can become a bit overwhelming when you are trying to use the platform to launch new AdWords campaign. If it is not managed properly, it can easily result in you wasting a good chunk of the marketing budget you have allocated for the campaign without producing the results that you require. This article is geared to provide you tips that can help you get the best ROI for your Adwords marketing campaign.

Low CPC and Daily Budget

The biggest problem that many people face when they are launching a new AdWords marketing campaign is determining exactly what the response will be to your campaign and how you should allocate the budget to the campaign. Nobody wants to spend most of their budget for marketing within the first few hours of getting their campaign started.

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Online Marketing

4 Ways Your Business Benefits From Adwords Marketing

June 21, 2017

With the world of marketing now shifting more towards the digital realm, there are better avenues which businesses are exploring to make their approach to marketing their products and services to their audience. Businesses are increasingly making use of Google AdWords marketing campaigns to improve their overall digital marketing strategies. If you are not that aware of AdWords marketing, this article is going to tell you how your business benefits from one of the most advanced marketing platforms out there.

Target Audience Looking For Businesses Like Yours

The first way that Adwords campaigns can benefit your business’s marketing strategy is that it gives you access to a better quality of audience for your business. The quality here means that you are able to target the audience which is already looking for the answers to problems that your company can provide the solutions for.

Adwords marketing is more focused on targeting the audience which is more likely to be interested in the products and services that your business has to offer, thereby making your digital marketing efforts more likely to convert viewers into customers.

Timing Is Key

Adwords campaigns target the audience that is actively looking for the kind of products and services that your business can provide them. They do so by using the keywords that they are searching for which are relevant to your business. It is because of these very keywords that AdWords marketing presents your advertisements to the audience right around the same time they search for them.

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Online Marketing

Fascinating Number Crunching On Twitter CTR

March 5, 2012

Get ready to take some notes, because Search Engine Journal has a few charts up showing stats on Twitter click-through rates. Most of it won’t be too surprising to you – best time for traffic is on the weekend and in the afternoon.

Some of it is puzzling. Tweets with adjectives, for instance, as opposed to verbs and adverbs, seem to do worst of all in CTR. Perhaps instead of tweeting “our new, improved line of Western snakeskin boots”, you could say “check out these boots, they’re made of snakeskin”. See, one’s a description, and one’s a call to action where the boots have a dynamic role. Or something like that. Are we doing this right?

For experts in optimisation techniques, read more here SEO .

Online Marketing, SEO

Don’t Panic – Whether You’re Hitch-hiking the Galaxy or Optimizing a Website

June 1, 2011

We love posts like this that explore the human side of computer-human interactions. In Clients Who Panic – Tips on Calming Their Nerves, some deep Zen is offered to combat the nervous feeling that search engine spiders and other websites are plotting against you.

Because, they are, you know! While you sleep, other webmasters around the globe are spending the night whittling away at your PageRank… they wants it for themselves, the greedy hobbitses…

Those sudden drops in the rankings especially leave an acid pit in your stomach. But the fact is, Google keeps its algorithms secret, and as long as the process is closed, there’s going to be some anxiety. Anyway, changing site rankings are just a fact of life in the SEO game. That’s kind of also why it’s such a fascinating business.

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