Two Guys Software – Online Business Marketing

Where Does Your Business Website Rank On Our Web Design Essentials Scorecard

February 19, 2023

You will find that many skilled and creative professionals prefer to use checklists for each project they embark upon, and that will be the case for many web designers. Given that the creation of a website has several elements that all need to combine and function properly, a checklist is an ideal way to ensure each one is present and optimised.

For business owners who have a website, those same web design checklists can be useful, either to evaluate any new website that has been designed for them or to properly assess their current website to ascertain whether or not it needs to be redesigned. As such, we have outlined a simple web design checklist below which includes 25 desirable web design elements. With a point for each one, how many out of 25 does your business website score?

Website Structure & Navigation

Consistent Pages: All pages should have a logo, header, and footer visible.
Limited Levels: Do not have so many levels on your website that it feels like an endless maze.
Search Function: Help your visitors find what they need by having a search box.
Current Location: Let users know where they are using features like breadcrumbs.
Simple Menus: Your menus and subsequent navigation should be easy for all.

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Business Management

How To Decide If Relocation Is Right For Your Business

October 20, 2021

The decision to relocate a business should not be taken lightly. Apart from the upheaval and the risk that the decision to move is wrong, there is a multitude of arrangements to be made to facilitate the move. These include hiring professional removalists and even interstate removalists to help you plan and carry out the move when it happens.

However, before you get anywhere close to that point, the decision to relocate your business needs considered thought. Whilst a move might seem to be the right thing to do, it should not be done on a whim, or simply because the offices you are considering “look nicer”. Being in fantastic looking business premises is desirable, but that should not be the driving force behind your decision.

The decision comes in three stages. The first is to identify what positive reasons you have for relocating. Next should be considering what impact the move will have on a range of matters. Finally, if you edge towards deciding to move, confirm the needs of your business will be met by the location and premises you choose.

Reasons For Relocation

No two businesses will ever have the exact same reasons for relocating so we are not going to prescribe what yours should be. Instead, here is a list of the main reason that can justify relocating.

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Web Design

5 Key Things to Consider in Your Web Design

April 21, 2021

You’ve decided to hire a professional web designer to create your website – good for you! Content management has had a lot of emphasis in the past year or so along with the importance of images and so many current website owners are looking to have their website’s rebuilt. Others have a clearer picture of what they want to get out of their new websites. Web Design Perth have provided the 5 key things to consider before you hire a web designer and get your project underway.

- Who is your audience and what do you want to tell them? When you start your project, the very first thing to determine is who your potential clients and prospects are. One of the most common mistakes made is for companies to become all caught up in what they ‘think’ they need their site to tell the world about how wonderful they are. There are certainly things that are important to tell your audience but remember that the visitors to your site need a simple question answered, “what’s in it for me.” If you look at everything from that viewpoint you’ll be headed in the right direction.

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Web Design

Design Tweaks to Level Up Your Website

March 16, 2021

If you work in real estate or interior design, then part of your job is to keep up with the latest trends and preferences of customers. In the same vein, doctors and nurses have to continually keep up with new information and developments.

Web design is no different. Tactics and norms go in and out of fashion, and sometimes, change completely. But for someone who owns and operates a business, they aren’t likely to keep up with these trends.

So we’ve collected a few important ones right here. If you apply them, your next website should be ‘levelled up’ compared to where it started.

Negative and Clean Space

If you get a chance to in to a newsagent and pick up two magazines. One should be low priced, perhaps a ‘gossip’ or ‘weekly’ style magazine. The other should be a higher end, monthly magazine, around $15 per issue. Contrast the layouts of the two.

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Online Marketing, SEO

What Content Should I Publish For A Local Audience?

February 4, 2021

You hopefully already know that creating excellent and high-quality content on your website is essential for SEO purposes and for conversions of visitors into leads and, ultimately, customers.

What you might not know is that if you are a local business and you are trying to attract local customers, the types of content you need to create are different. By different, we mean different than the sorts of content a company that operates nationally or globally might publish on its website.

On that note, what we often come across is a local business that has a great product or service that local customers adore, but when you look online, their website and content try to make it look like they are a bigger outfit than Apple.

Now, there is nothing wrong with having the ambition to grow your business as big as possible, nor is it wrong to make your website look as professional as can be. However, when your audience is a local one, apart from answering the questions they ask on Google, you want to be speaking to them via your content, not a global audience that might not even know your town or city exists.

So, let us look at the sorts of content you should be creating for your local business, and more importantly, how content that resonates with the local audience is more likely to turn them into your paying customers and clients.

Here are a few of the main types of local content you should consider using on your website.

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Web Development

How Google Gathers Info About Your Website Users to Determine Your Ranking

December 8, 2020

It should not come as much of shock to know that Google and many other online organisations can track your activity online in multiple ways. Whatever your views on the rights and wrongs of that, some of the information they gather can indirectly help you to positively impact your website’s ranking in SEO.

SEO Company advise that the specific information that is relevant to this is that relating to the way in which visitors to your website behave and react. This can be accessed via tools such as Google Analytics and used to assess what improvements you can make to your website to improve your users’ experiences.

All of this is important because Google is increasingly taking account of the experience of users as measured by its algorithms when determining the ranking of websites. If two sites appear equal in all SEO factors, then it will be the one whose users are deemed to have a better experience that will outrank the other.

Here are the main ways that Google gathers information about how good or bad an experience your users appear to have when they visit your website.

Session Duration
It is a straightforward assumption to make that if a visitor to our website spends a long time on it, then they have found something they like or that interests them. If they have arrived at your website following a search, then Google will recognise that the keyword they searched for must be highly relevant to your website and that the content there is good.

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Online Marketing

How Entrepreneurs Can Avoid Social Media Liability

August 16, 2020

Every small or big entrepreneur is aware of how their company can grow by monetizing the valuable digital marketing medium – Social Media. Today, it has become one of the main marketing tools for the growth of a company because it offers a superior potential to generate leads and improve rate of investments (ROI). However, social media imposes legal implications, too. Therefore, it becomes important to avoid mistakes that could lead to a lawsuit against you and ruin your company’s image.

One thing that is pretty obvious is that no matter how big the social implication would be with the use of social media, it does not outweigh its benefit, and hence people continue to stick to it. Here below are three legal tips that will help you stay away from lawsuits.

Alertness

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Online Marketing, SEO

3 Ways To Improve Your Search Engine Ranking For Free

February 1, 2020

These days, it has become somewhat mystifying to many people as to how to rank highly in the organic search engine results. Previously it was relatively straightforward and required only relevant content, some quality backlinks and some navigational structure.

Things have become a little more complex with various search engine algorithm updates which are taking place on an almost weekly basis now. Many webmasters and business owners have found that their sites have dropped off the rankings but can not figure out why.

Quality of Content
According to Perth-based SEO experts, SEO Perth Experts, quality matters more than quantity. The days of creating a new page for every minor keyword are long gone. Today, the focus is on relevance and quality. A handful of well-written pages that target a range of relevant keywords and topics will offer far greater long-term benefits than hundreds of low-quality, keyword-stuffed pages.

People are more likely to naturally link to high-quality, useful content, and these organic links are highly valuable for improving your rankings—usually at no extra cost, as people link to your content because they find it helpful or want to recommend it. The good news is that producing fewer, high-quality pages costs no more than churning out a large volume of low-quality content.

Go Social
There is no doubt that links and “chatter” from social media has an impact on search engine rankings. People are finding websites through sites like Facebook,

Twitter and Google Plus in increasing numbers and the search engines can not ignore this. Think of social media as a sort of voting system; each time your links are shared or clicked through, this can have a positive impact on your search engine ranking.

Be Mobile Friendly
Unless your website can be easily and fully accessed on mobile devices, you are missing out on a huge chunk of your audience, as more and more people access the web from their mobile device. The time that someone stays on your site can be a ranking factor, so having those mobile users quickly click away as they see your site does not function on their device can result in a negative effect on your organic search engine rankings in the short and long term. Whilst nobody knows exactly what factors are used to determine the search results, these are some of the most basic and necessary points that any site owner or webmaster should keep in mind in order to have a good chance of ranking well in the big search engines like Google, Bing and Yahoo.

Web Development

How Can I Learn To Use WordPress?

October 22, 2019

WordPress is the world’s largest content management system (CMS). It’s estimated that over a third of the internet (34% of all sites) runs on WordPress, which makes it a logical thing to learn about if you want to become a web developer.

However, learning how to use WordPress can be confusing for those without any previous experience. I know I found it quite hard to navigate the first time I tried to use it, and I’ve only come to know it inside out through years of experience and hard work.

With this in mind, I’ve put together this short article outlining some of the best ways to learn WordPress.

Why Should I Learn WordPress?

Before we get into the best ways to learn how to use WordPress, I just want to touch on a few of the reasons why you should at least consider learning it. These include:

For personal fulfillment. If you enjoy learning new things, then learning how to use WordPress is probably a no brainer for you.
To become more employable. The digital world is rapidly growing, and it doesn’t look like slowing down anytime soon. It therefore makes sense to assume that WordPress developers are going to remain in high demand for some time to come.
So you can build your own website. Finally, you might think about learning how to use WordPress so that you have the skills and experience to build your own website without having to pay a developer.

As you can see, there are plenty of reasons to at least consider learning WordPress. Now that we’ve covered them, let’s have a look at a few of the ways to do it.

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Business Management

Software Dispute Resolutions

May 21, 2019

Commercial disputes can be time consuming, costly and damaging to the long term reputation and success of your business. If it comes to it, commercial disputes can be resolved in a court of law with the aid of commercial lawyers. However, there are better ways to resolve disputes if you’re willing to be reasonable and talk things through with the other party.

Alternative dispute resolution, or ADR, is a method of dealing with commercial issues without going through the courts. They usually involve the use of a third party (such as a decent lawyer) who will act as the go between for you and the other party involved in the dispute. If problems can be worked out using ADR, you will probably save yourself money, time and a lot of bad press.

What Types Of ADR Are There?

There are a number of different types of alternative dispute resolution that can be used according to your circumstances. In some cases, more than one type of ADR can be used. The most common methods in Australia include:

Mediation – Commercial dispute mediation involves the used of an impartial third party mediator who can work with both parties without vested interests. A mediator’s job is not to make agreements or discuss terms with both parties, but to act as a go between and to facilitate discussion.

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Online Marketing

Why is LinkedIn The Best Social Media Platform For Lawyers?

March 11, 2019

Top SEO company, Slinky Digital tell us that it doesn’t matter who you ask – anyone with a little bit of experience around digital marketing and digital strategies for lawyers will tell you that LinkedIn is definitely the most important social media strategy for lawyers to be active on. In fact, a lot of people would argue that it’s not worth lawyers wasting their time on other social media platforms (except for a business page on Facebook of course).

Almost all lawyers are on LinkedIn now. Many actively post content and network with potential clients and other lawyers. Let’s have a look at why LinkedIn is so popular among lawyers and who you should definitely create a profile if you haven’t already.

LinkedIn is a network of professionals

Family Lawyers Perth already know that the simple truth is that LinkedIn is a network of professionals including other family law professionals. It’s basically a social media platform which lets business people connect with both other like minded business people and with people who are offering services that they are searching for.

This means that – out of the over 600 million people who now use LinkedIn – there are plenty of people out there who are searching for the services of an experienced lawyer or a source of online business advice. If you can learn how to use it to its maximum potential, LinkedIn could become one of your most valuable resources as a Family Lawyers Perth.

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Web Design

Why Should I Employ a Professional WordPress Web Designer?

January 11, 2019

Your website’s design is one of the most important things to consider when in the planning stages, especially for eCommerce web design. It basically controls how people will view and interact with your site, and in the end will determine how long people stay on your site for and what pages they look at.

As one of the internet’s leading content management platforms, WordPress is probably a pretty good choice to build your next website on. The WordPress platform gives you the ability to customise your website in almost any way you want. This means that it allows you to invest a lot of time in design and planning before your site goes live.

However, it can be hard to design your own website if you’re not a very artistic person. Web design can be difficult, and it’s certainly not everyone’s cup of tea. With this in mind, here’s a few reasons why you should consider using a professional web designer for your next website.

Web designers are good at what they do:

Most web designers spend 30 or 40 hours a week doing exactly that – designing websites for clients throughout the world. This means that they get a lot of practice, and are therefore usually very well equipped to help you design the perfect layout for your website.

Employing an experienced Web design expert will let you sit back and relax while they go about their business. It will reduce your stress levels, and you should end up with a site that reflects your values and the message that you’re trying to pass along.

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Online Marketing

Is Paid Social Media Marketing Effective For Law Firms?

October 19, 2018

When done right, social media marketing for lawyers can be effective. However, if you’re not careful, paid social media marketing can suck money out of your pockets, offering little return on investment and taking up a lot of your time.

Free social media marketing – such as creating and managing a Facebook page – is a must for law firms and other businesses throughout the world. However, is paid social media marketing worth it for law firms? Or are you really just wasting your money?

Let’s have a look at some of the pros and cons:

Pros & Cons Of Paid Social Media Marketing

Pros:

Paid social media marketing for law firms has plenty of positive aspects. When done right, it can work. Some of the pros of using paid advertising on social media include:

You will have the chance to reach huge numbers of people. A huge percentage of the world’s population is on social media.
You can target your marketing by things like location and age, letting you choose quite a specific audience for your ads and promoted posts.
Paid social media marketing can help you gain more page followers, increasing the effectiveness of the rest of your social media marketing efforts.

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SEO

Why Do I Need To Make Sure My Law Firm Has A Google My Business Listing?

June 22, 2018

Google My Business is an extremely useful tool that lawyers and law firms should be making use of. It is free, easy to use, and it allows you to manage some aspects of your online presence. It allows you to manage your Google Maps listing, to change some things about how you appear in search results, and get a SEO boost while you’re at it!

Now, if you don’t already have a Google My Business listing for your law firm, then you need to get one as soon as you can. Some of the main benefits of listing your firm include:

You Can Interact With Clients

SEO companies advise that if you perform a business-related search with Google, you will notice that you can see reviews and an average rating alongside most businesses. Creating a Google My Business listing allows clients to leave reviews for you, and it allows you to respond to these reviews.

These reviews can be a great source of information. You can use them to understand what sort of things you do well, and to identify areas that perhaps need improvement. You can also post photos related to your firm, which has been shown to result in more clicks through to business websites.

You Can Manage Your Firm’s Information

Google My Business also allows you to manage exactly what information Google shows people when they find you in Maps or via a search. You should make sure that things like your working hours, contact information, website, and street address are up to date and readily visible.

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Web Design

6 Logo Design Trends in 2018

March 30, 2018

There is a lot of difference that can be made in a brand’s perception by consumers just by the first impression that they get from the logo that it uses. A logo carries a lot of stake in the reputation of a brand. Logo design has to be simple yet they should be able to communicate the image of the brand in a way that it helps them connect with the brand. Logos should be something memorable and can stand the test of time but they should still be able to be in touching distance of the contemporary trends in the world of graphic design.

We have come up with x logo design trends that will be popular in 2018.

Simplification

When you are thinking about a logo to be used in the long run, you want a logo that is clean, minimalist and simple. There have been many major changes to existing logos by companies who have made their logos much simpler just to serve that very purpose.

Letter Stacking

How letter stacking is done is that the placement of letters is with them being composed on top of each other. This way, if your company’s logo has any long phrases, they will be composed in an easy to perceive manner. Using letter stacking in tandem with good contrast in the color composition is also going to make logos more appealing.

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Web Design, Web Development

What is WordPress?

March 2, 2018

Put basically, WordPress is arguably the world’s premier platform for website creation. In a nutshell, WordPress allows even the most inexperienced website designers to put together their own site. It is simple to use, has a whole lot of different options for people of different computer skills, and it is absolutely and completely free.

It is thought that over 25% of the websites on the whole world wide web are powered by WordPress, with this number growing daily. This equates to almost 20 million individual websites. Sure, a lot of them may be defunct or poorly maintained, but this many people wouldn’t use the platform if it wasn’t simple to use, useful, and engaging.

What makes WordPress stand out above other website creation platforms?

Although WordPress is the most popular, there are actually plenty of different website creation platforms out there. Some, such as Weebly, are actually similar to WordPress. Others, such as Shopify, are designed with a specific purpose in mind. The thing which makes WordPress stand out above most other platforms is its simple customizability.

Depending on what you want to do, WordPress is by far the simplest platform for new website builders. For example, if you want to set up an online shop, all you need to do is install a shop friendly theme, find a few plugins to help you receive payments and store customer details, and there you have it – the makings of an online business in just a few clicks of your mouse button!

How do I get started on WordPress?

Well, this depends on what you want to do. WordPress is completely free, so there is no harm in setting up an account and just having a go!

There are actually two different versions of WordPress (more on that later), which both offer different perks. All you need to do is decide which version you want to use, create an account, and follow the prompts to get started. If you are new to website building then you can find plenty of different tutorials and how to videos through Google, and these should help you get going on your website building adventure.

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Online Marketing

3 Tips to Start Successful Google AdWords Campaign in 2018

January 11, 2018

Google AdWords is one of the best advertising platforms available in the digital realm right now. It is capable of catering to both big and small businesses and allows them to put forth their products and services to the potential customers within a few hours time!

Google AdWords is a versatile platform and if you have been using it, you might have an idea of exactly how varied the settings and targeting options can be. It is due to this very versatility that it can be a useful tool for all kinds of businesses. For some who are new to it, using the platform can become a bit overwhelming when you are trying to use the platform to launch new AdWords campaign. If it is not managed properly, it can easily result in you wasting a good chunk of the marketing budget you have allocated for the campaign without producing the results that you require. This article is geared to provide you tips that can help you get the best ROI for your Adwords marketing campaign.

Low CPC and Daily Budget

The biggest problem that many people face when they are launching a new AdWords marketing campaign is determining exactly what the response will be to your campaign and how you should allocate the budget to the campaign. Nobody wants to spend most of their budget for marketing within the first few hours of getting their campaign started.

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Business Management

What To Look For When Choosing A Host For Your Website

December 22, 2017

If you are starting an online business one of the first tasks you will need to complete is choosing a web hosting company for your website. The hardest part of this process is the fact there are so many hosting companies to choose from, and it can become confusing comparing all of them in order to select the one that is right for you.

To help you make that decision here are seven features which you want to ensure are available and up to the standards you would expect any reputable hosting company to offer.

Unlimited Domains

You will often find hosting packages that only allow one or two domains to be hosted on your account. Even if at this point you don’t think you will ever need another domain, as your business expands it could be that you do. The wise move is to have a hosting package which allows you to host unlimited numbers of domains.

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Online Marketing

4 Ways Your Business Benefits From Adwords Marketing

June 21, 2017

With the world of marketing now shifting more towards the digital realm, there are better avenues which businesses are exploring to make their approach to marketing their products and services to their audience. Businesses are increasingly making use of Google AdWords marketing campaigns to improve their overall digital marketing strategies. If you are not that aware of AdWords marketing, this article is going to tell you how your business benefits from one of the most advanced marketing platforms out there.

Target Audience Looking For Businesses Like Yours

The first way that Adwords campaigns can benefit your business’s marketing strategy is that it gives you access to a better quality of audience for your business. The quality here means that you are able to target the audience which is already looking for the answers to problems that your company can provide the solutions for.

Adwords marketing is more focused on targeting the audience which is more likely to be interested in the products and services that your business has to offer, thereby making your digital marketing efforts more likely to convert viewers into customers.

Timing Is Key

Adwords campaigns target the audience that is actively looking for the kind of products and services that your business can provide them. They do so by using the keywords that they are searching for which are relevant to your business. It is because of these very keywords that AdWords marketing presents your advertisements to the audience right around the same time they search for them.

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Web Development

Tech Support Calls Every Web Developer Dreads

October 18, 2016

Now, don’t get us wrong. When there’s a problem with the website, there’s a problem and it needs to be fixed. Whatever we’re on contract to do, we do. But what perhaps is particularly frustrating is the people problems, since web developers specialize in computers, not people. Sure, you need people skills to get by, but even the fuzziest, warmest, friendliest person would shut their phone off after getting a couple of these…

The micro-manager. – It’s that feeling of constant dis-satisfaction you can sense. They’re somehow convinced that if they just analyze your site long enough, they’ll find something to pick apart. The icons are too small, the gradients could stand to be fuzzier – or why not move the submit button over to the left side of the form? It would be less grating if it were in the specification at the start.

The persecution-complex paranoiac. – 90% of the site owners out there are not conscious enough about the security risks of the Internet, and then you have the 1% who are convinced they are getting hacked all the time. “My website’s been hacked!” No, actually, congratulations! You made the front page of Digg! Unfortunately, the traffic brought your server down.

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Web Design

Web Design For Beginners

November 8, 2015

If you have your own business or simply want to have your own website to reach out to prospective customers you need a great website. Your potential customers or clients want to see you on the net.

You do not need to be an expert at designing websites to start off. You need to just be aware of three things; using HTML, registering for a domain name and finding a service to host your new website design.

The first thing that the website needs is a domain name. A domain name is nothing but the address for your identity on the Internet. For e.g www.google.com, is the domain name for the search engine by Google. Your domain name has to be registered for a certain period of time. The name that you decide should be such that it easily identifies with your company name or product that you are selling or the purpose of the website.

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Digital News

10 Tips on What Makes a Good Investor

February 20, 2013

If you’re seeking start-up funding for your web business or continuing financial sharing to help it grow, you’ll be interested in this in-depth discussion on “10 Views On What To Look For In An Investor” over at Read/Write.

The answers contain a few surprises, but all of them also illuminate some marketing strategies. For instance, one person values networking – she will always “consider the connections that an investor (or anyone else) can bring to the table over anything else.” All of these are refreshing takes on philosophies of business. (Is that even a thing?). (more…)

Digital News

Skepticism About Internet Marketing News

September 5, 2012

This post by marketing strategist B to B points out that bad research proliferates online and gives you a much-needed pointer on how to sort the correct information from the mirages. We love this quote: “…where statistics are plentiful but facts are elusive.” Yes, it is true, many marketers out there seem to be able to draw whatever conclusion they want to from any set of data. The industry contains a great deal of spin and hype, and very few people calling it out. For web entrepreneurs, be at least a little bit skeptical and do some research before just giving anybody your marketing dollars. (more…)

Web Design

An Excellent Web 2.0 Design Guide

May 22, 2012

I know, many of you in web design have been saying “If I hear ‘Web 2.0‘ again, I’m going to barf!” We’re all sick of it, but if you work in web design, you have clients coming to you asking to make their sites “web 2.0?. You might as well have one agreed-upon standard for getting it right.

That’s just what this guide does. Very complete and yet easy to scan, it touches on every aspect from layout to logos, setting down once and for all what exactly Web 2.0 is and what it is not. It uses lots of examples and spots trends you probably didn’t even notice.

Online Marketing

Fascinating Number Crunching On Twitter CTR

March 5, 2012

Get ready to take some notes, because Search Engine Journal has a few charts up showing stats on Twitter click-through rates. Most of it won’t be too surprising to you – best time for traffic is on the weekend and in the afternoon.

Some of it is puzzling. Tweets with adjectives, for instance, as opposed to verbs and adverbs, seem to do worst of all in CTR. Perhaps instead of tweeting “our new, improved line of Western snakeskin boots”, you could say “check out these boots, they’re made of snakeskin”. See, one’s a description, and one’s a call to action where the boots have a dynamic role. Or something like that. Are we doing this right?

For experts in optimisation techniques, read more here SEO .

Web Design

Make A Magnetic Design Portfolio

September 1, 2011

If you’re like most web designers, you let your portfolio get stagnant after awhile. Are you feeling a pang of guilt while reading this? Sure, we know how it goes. At first, you pour all of your creative energy into your portfolio, taking a whole week or two getting it just right. Then, when the work pours in, you get so busy with clients that you forget the portfolio exists. Then one day you take a look at it, and it’s outdated.

Rule of thumb: Anything you design in the tech world will always appear, in retrospect, to have the shelf life of a banana.

Mashable offers 10 Ways to Make Your Design Portfolio More Appealing to Employers. While the advice seems pretty basic (“Choose the Right Hosting” – What were we doing before, spray-painting it on the wall?), it’s a good refresher course in connecting with potential clients – and of course, Mashable picks examples of cutting-edge designs.

A bonus buck while we’re on Mashable: 17 Web Resources for Improving Your Design Skills.

Online Marketing, SEO

Don’t Panic – Whether You’re Hitch-hiking the Galaxy or Optimizing a Website

June 1, 2011

We love posts like this that explore the human side of computer-human interactions. In Clients Who Panic – Tips on Calming Their Nerves, some deep Zen is offered to combat the nervous feeling that search engine spiders and other websites are plotting against you.

Because, they are, you know! While you sleep, other webmasters around the globe are spending the night whittling away at your PageRank… they wants it for themselves, the greedy hobbitses…

Those sudden drops in the rankings especially leave an acid pit in your stomach. But the fact is, Google keeps its algorithms secret, and as long as the process is closed, there’s going to be some anxiety. Anyway, changing site rankings are just a fact of life in the SEO game. That’s kind of also why it’s such a fascinating business.

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Digital News

Adapting to the Digital Age

February 28, 2011

Read-Write Web has a characteristically well-thought-out post about the new world of thinking digitally instead of physically. You can particularly appreciate the part about computer-phobia.

Who among us, working in a tech-related field, has not had an acquaintance who waved away our computer-jargon with the retort “I don’t understand computers!” Or gotten a phone call from a relative late at night, who needed help with their home computer?

At the same time, software engineers, web designers, and graphics artists seem to be at a loss when it comes to dealing with the physical world. A great programmer is stumped when their car stalls, a brilliant web designer will have their website in perfect order while their desk is buried under three feet of junk, and many IT professionals tend to let their health go, developing the expanding waistline and fluorescent-lighting complexion that goes with spending all your time in a cubicle or a server room.